AT&T tops mobile video viewers in US
>> Thursday, 23 June 2011
A total of 6.5 million Americans - many of them younger males who watch amateur and music videos - tuned into mobile video in August, according to data released by comScore.
Among the top operators in the US, AT&T claimed the most mobile video viewers, with 4.4 per cent of subscribers accessing either programmed or on-demand mobile video.
On-demand video is the most popular format, with 3.6 million viewers, the study found. Amateur videos, such as those on YouTube, drew 1.3 million viewers, and represent the most popular type of content, followed by music videos and comedy videos.
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